Meet Our Team

Our Story

A chance meeting at business school lead to the dynamic and fruitful partnership of founding CRMD partners Bill Gardner and Dirk Schrader. A perfect match of complimentary skills enabled the two men to consistently stay ahead of the curve as they built the company. 

As MBA students, they conceptualized CRM in the infancy of the internet-era, when the concept didn’t even have a name and when pen and paper was still the most common way that businesses kept their books. However, they saw where the future was headed and spent the next two decades building the business that today is CRMD.  

More than 700 companies have taken advantage of the wealth of experience CRMD brings. CRM Dynamics is a leading Microsoft Dynamics 365 CRM partner with a core focus on empowering clients using integrated solutions. As a premier Gold Microsoft partner, their mission is to ensure clients succeed by developing clear path success strategies supported by people, processes and products.

With clients around the globe, CRMD is able to leverage its vast experience in ways that directly benefit the clients. By utilizing an assembly line approach to development, CRMD can deliver quicker and less expensive than many of our competitors.    


Bill Gardner

CRM Dynamics CEO Bill Gardner has been working in the CRM field for more than 20 years and has been involved in more than 700 CRM implementations.  A true pioneer in the CRM field, Bill has helped shape Dynamics Blueprint’s parent company into the largest Microsoft CRM Gold partner in Canada.  


Dirk Schrader

CRM Dynamics  COO Dirk Schrader has been working with CEO Bill Gardner since both men met at Ivey Business School in the 1990s. With more than two decades of experience in building CRM projects, Dirk’s vision was the driving force behind the launch of Dynamics Blueprint.

Sales & Marketing vp

Rob Triggs

As the head of Sales and Marketing at Dynamics Rob Triggs is a sought-out thought leader in the world of Sales and Marketing. His unique “Smarketing” approach has helped drive the success of Dynamics Blueprint and its parent company CRM Dynamics.     

professional services vp

Wim Kana

As the VP for Professional Services, Wim Kana is responsible for all client focused project delivery. With a passion for benefits realization and a foundation in consulting and project management, Wim has nurtured a culture of project delivery excellence resulting in superior project outcomes.

change management lead 

Celine de Regt

Celine de Regt has over 20-year experience in HR and Leadership and 15 of those years in Organizational Change Management.  Celine is able to align people, process and technology with business objectives.  She partners with organizations to apply change management within their cultural context.


"Amid a challenging year, CRM Dynamics demonstrated dedication to innovation and customer excellence by leveraging cutting-edge solutions to solve complex business challenges and overcome disruption" - Suzanne GaglieseVP, Global Partner Solution, Microsoft Canada

"Microsoft is honored to recognize CRM Dynamics for their achievements this past year, their dedication to our customers, and their innovation around the Microsoft Cloud.” - Cecilia Flombaum, Microsoft Business Applications Ecosystem Lead