What is the best CRM software?

There are many factors that go into deciding what the best CRM software is for you.

You may be most interested in how your CRM system will integrate with other software solutions that are a part of your daily business use. Perhaps, you are more concerned with what type of reporting possibilities the software provides. In some cases, cost might be the biggest factor.

However, one thing should be universal – trust in the vendor and company that you are working with.

Truthfully, the nuts and bolts of CRM software are very similar. When you look at the features of the biggest two players in the field – Salesforce and Dynamics 365 – you’ll notice that they have similar functionality. This is where factors like those listed above come into play.

When you start to look at those it isn’t close. Dynamics 365 is the best CRM software choice.

By taking advantage of the Office 365 family of software, Dynamics 365 easily blends into your existing platforms. It provides you with the power of Marketing Automation and its incredible 360° view of your business. And, it does so for a fraction of the cost of Salesforce. By the time you start adding up the cost of Salesforce add-ons, it is often twice the price of Dynamics 365.

Independently verified

Most importantly, by utilizing a Dynamics 365 solution you also get all the advantages associated with the Microsoft name. Advantages that have been independently verified by a third party.

The Better Business Bureau (BBB) provides ratings that are representative of the BBB’s opinion of how the business is likely to interact with its customers. The BBB rating is based on information BBB is able to obtain about the business, including complaints received from the public.

It assigns ratings from A+ (highest) to F (lowest).

When comparing Microsoft and Salesforce, it is clear what company has the better reputation.

Microsoft has the second highest rating possible, while Salesforce has the second lowest.

And, Microsoft will not be satisfied with that A rating. With 37 years of innovation and dedication to providing everyday solutions for our customers, there’s never time to rest on our laurels. We will continue to strive to provide even better experiences and products that will allow you to thrive.

If you’d like to talk about how your company can get the Microsoft advantage, give our experts a shout.

Duane Rollins

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