Although the benefits of moving to a CRM for Membership Associations are obvious to most, it can be a challenge to find the right solution that is easily adapted and affordable. After all, change can be difficult. For many Membership Associations the thought of migrating from a legacy system to a CRM system such as […]
Anyone who has made the switch to a CRM software solution from a legacy system knows that a big challenge can be how to convince staff to use CRM software when they have gone their whole career without. Here are 5 ways to convince staff to use CRM software. The benefits of switching to a CRM system from […]
As a business grows, change is inevitable. And, the software that’s relied on to run the operation is no different. For many, Excel has been a reliable tool during the initial growth of the business, but, as things get bigger, the limitations of Excel become more and more obvious. It’s then that the debate begins […]
There are few things more important for a Membership Association than member retention. And, although many Membership Association’s are doing a good job – according to the 2017 Membership Marketing Benchmark Report the mean retention of all Membership Associations was 79% in 2016 (77% in individual member associations and 88% in trade associations) – but […]
Today, Membership Associations are often expected to do more, with less. That challenge can result in a core aspects of the association (collecting annual dues, planning for conventions, etc.) to take priority over the things needed to effectively use Social Media. That’s a mistake. Social Media offers Membership Associations with easy and fun way to […]
By now, it’s universally understood that Social Media is an important tool for Membership Associations. However, the how and why of that can remain a mystery to many. It’s one thing to say ‘We need a Twitter account!’ It’s quite another to understand why your association needs to be active on Social Media and what […]