3 Key Aspects to Member Retention for Membership Associations.

There are few things more important for a Membership Association than member retention. And, although many Membership Association’s are doing a good job – according to the 2017 Membership Marketing Benchmark Report the mean retention of all Membership Associations was 79% in 2016 (77% in individual member associations and 88% in trade associations) – but […]

How Membership Associations can effectively use Social Media to overcome challenges

Today, Membership Associations are often expected to do more, with less. That challenge can result in a core aspects of the association (collecting annual dues, planning for conventions, etc.) to take priority over the things needed to effectively use Social Media. That’s a mistake. Social Media offers Membership Associations with easy and fun way to […]

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