Great! Someone came to your website and you have a lead … now what? Companies have invested so much time and money in their; web site, social media tools, Search Engine Optimization (SEO) Search Engine Management (SEM) and digital marketing. They are leveraging the way people and companies now shop for products and services on […]
Imagine what life would be like if you could take your qualified leads and generate a proposal that turns into revenue for your company 95% of the time. That is the goal of this blog post. With each lead that has been qualified and converted into an opportunity it is now 100% in your court […]
If I had to rate the gated content on our site, I’d say we’ve hit a sweet spot. With the launch of our stylish new site, we have the ability to offer visitors downloadable content for the very first time. Essentially, we’ve made our site on-demand, allowing visitors to take what they like and read […]
Companies are 60% to 90% of the way through their buying process before reaching out to one of your sales people.. Is your company ready for this growing trend? I recently gave a talk on a global webinar that drew over 1800 registrants and 750 + participants. The topic was titled “From Social to Customer: […]
Are your sales and marketing staff tired of using stale databases with incomplete customer information? Microsoft Dynamics has teamed up with the venerable Scott’s Directory to provide you with a dynamic updated customer data tool that will allow you to better target your prospects. By integrating licensed Scott’s data and your Dynamics CRM database, you’ll […]
We now have tools that make the sales processes I have used for the past 20 years so much simpler. In my first post I discussed the background, and now I want to share 3 simple ways you can use CRM software to increase your company’s revenue. 1) Activities– Define the important high value activities for your business and use […]