Customer Insights

Dynamics 365 Customer Insights. Powerful, easy-to-use enterprise customer data platform (CDP).

Dynamics 365 Customer Insights helps organizations unify disparate data to gain a single view of customers, derive insights, and take action. Empower your marketing, sales, and service professionals to deliver personalized experiences at scale.

Customer Insights enables your company to activate real-time insights on destinations including analytics, email marketing, advertising, and customer engagement platforms through turnkey integrations with Microsoft and third-party applications, solutions, automate processes, and create virtual agents.



Microsoft Customer Insights Allows You To:

Personalize experiences with a 360-degree view of customers

Bring together all your transactional and behavioral data in real time with prebuilt connectors to create up-to-date profiles for contacts and accounts. Unify your data by resolving customer identities with recommendations based on AI and machine learning. Enrich customer profiles with an array of first-party and third-party signals such as audience intelligence from Microsoft Graph, product usage, market insights, and customer feedback. 

Predict customer intent with limitless analytics

Get started quickly with out-of-the-box machine learning templates to predict churn, product recommendations, and customer lifetime value. Discover new audience segments with AI-driven recommendations, or define your own. Extend Customer Insights using Azure Synapse Analytics to combine customer data with financial, operational, and unstructured Internet of Things (IoT) data to build custom machine learning models. Connect your customer data with Microsoft Power BI to customize dashboards and reports.

Drive meaningful actions with AI-powered insights

Activate real-time insights on destinations including analytics, email marketing, advertising, and customer engagement platforms through turnkey integrations with Microsoft and third-party applications. Embed Customer Insights cards into your business applications for contextual insights and informed action. Automate customer-centric experiences, workflows, and processes using Microsoft Power Automate. Build custom apps with embedded insights using Microsoft Power Apps.

Rely on a trusted platform with built-in security and privacy

Shorten time to value with a self-service CDP built on Azure, with the flexibility to bring your own Azure data lake. Support stringent compliance requirements of US government agencies and the General Data Protection Regulation (GDPR) with built-in privacy, security, and governance tools while retaining full ownership of your data. Leverage Microsoft research and expertise in AI, and cloud, data, and developer platforms, to better serve your customers.

Talk to Our Experts 

CRM Dynamics has a proven track-record of helping companies meet their goals. Give us a call today to see how utilizing Customer Insights can benefit you.

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