How to Budget for Your Next CRM Implementation

There is little doubt that a CRM implementation is a major investment for any organization. Whether you are a small business that needs to justify every penny, a mid-size company that is building the infrastructure that will take you to the next level, or an enterprise business that needs to justify expenses to its stakeholders, it is vital that you carefully plan every aspect of a CRM implementation.

In this blog, we will explore the 6 factors that are important when budgeting for your next implementation project.

Pre-Sales Research:

Implementing a CRM system is a big decision, and requires proper and honest research to fully understand how the CRM will help you moving forward and to get the most out of this investment. To gain a better understanding on what direction to take, there are four key things to consider:

  • Understand why your legacy system is failing
  • Evaluate how the CRM will address those failings
  • Determine if you need to access the CRM remotely
  • Understand how the change will affect your staff

Once you can answer those questions effectively, you’re ready to continue on with the process.

Partner Selection:

We suggest you research each prospective company by hosting them for demos and presentations to work out the details of the contract. You want a partner who will not only have the right experience but also the resources to get the job done. They should be able to leverage their experience to challenge your assumptions and ensure you are making the right decisions.

Baseline Price:

Every CRM implementation is unique and its pricing reflects that. Some projects can cost $30,000, others $50,000, and some even $500,000. It all depends on the project’s scope and its complexity. There are so many costs and key factors that are at play during the project that go beyond your initial plans and assumptions. Therefore, a good partner should be able to ask the right questions, work with you openly and find a price that fits your needs and budget.

Stay Focused on What You Need

Next, you need to narrow down the pain-points you want to fix and exactly how the CRM will fix it. Your partner should work with you to find your specific needs, especially on a limited budget. A CRM can do a lot of things, but you may only need it to do one thing really well. Once you identify exactly what you need it to do, it can save you a lot of time and money implementing it.

Pick a Partner That Saves You Money

Not only should a good CRM partner have the knowledge to assist you in narrowing down the scope of your project, but they should also have the experience to find “shortcuts” in the implementation process that will save time and money. Although every implementation is unique, there are similarities between projects. If you work with a partner who has completed several Field Services projects, they can use that experience to help with yours, and save you time and money.

Custom or Out-Of-The-Box

If you are a small to mid-sized company, your solution can often be found right out-of-the-box. By eliminating the need for customizations, you drastically reduce the cost of implementation. Your solution can even be implemented using one of our blueprints, which tailor the CRM to specific industries and services. This emphasizes the need to fully understand exactly what you are trying to fix with the CRM. The project could be as simple as managing a member list and sending emails to your association. Therefore, asking your partner about a simple out of the box solution may be all you need to solve your problems and to be successful.

Are you looking at implementing a CRM solution and want to learn more about budgeting for the project? Download our eBook here.