3 Key Aspects to Member Retention for Membership Associations.
There are few things more important for a Membership Association than member retention. And, although many Membership Association’s are doing a good job – according to the 2017 Membership Marketing Benchmark Report the mean retention of all Membership Associations was 79% in 2016 (77% in individual member associations and 88% in trade associations) – but […]
Why effective use of Social Media is vital for Membership Associations
By now, it’s universally understood that Social Media is an important tool for Membership Associations. However, the how and why of that can remain a mystery to many. It’s one thing to say ‘We need a Twitter account!’ It’s quite another to understand why your association needs to be active on Social Media and what […]