4 reasons why Membership Associations should track continuing education

One of the most important things a Membership Association does is track continuing education for its members. However, without an effective CRM system this can be a time consuming task for associations that are already stretched thin.

Here are 4 reasons why Membership Associations should track continuing education.

1 – Making sure best practices are followed

Most industries don’t stand still. It is important to keep on top of the latest trends and best practices so that you are remaining relevant and competitive.

This is sometimes an absolute requirement – medical doctors need to stay on top of the science – but not always. Sometimes, it’s simply in the best interest of members to stay current. Regardless, as an association you are providing a valuable service to your members by assisting them in doing so.

That, in turn, leads to members that renew their annual fees without question.

2 – Career advancement

In many businesses, staff can take courses that allow them to certify their skills and potentially earn promotion. By providing easy access for your members to these courses you are giving them a direct benefit that will help them in their career.

As a Membership Association that’s a win-win—the member is getting tangible benefits from you and you’re establishing a solid and lasting relationship with your member.

3 – Quality assurance

In the age of “Fake News” it’s important to ensure the legitimacy of everything – that includes courses, educational and study material, credential badges, among many other things. By hosting this information on an identifiable association website your members can be assured that the material they are using is authentic. Additionally, as an association of record you can provide a transferable badge of authenticity that members can carry with them wherever go.

4 – Networking

As the old adage says, “the more things change, the more they stay the same.” So it is with networking. The need to connect and interact with other members of an association remains a vital way to improve employment prospects.

As an association, you must track continuing education if you are to provide your members with full value . The events and courses that you provide will get your members the face-to-face (or Skype to Skype) time they need to advance their career and keep the association relevant.

The advantages of Microsoft Dynamics 365 in doing this are plentiful, but it can be difficult for associations on a tight budget to enjoy those benefits. Now, with Dynamics Association Blueprint there is a CRM solution that will work at a price point that makes sense for you!

Making sure that members have the proper prerequisites and are meeting the requirements of the industry doesn’t have to be complicated. And with CRM Dynamics new out-of-the-box CRM solution, Dynamics Association Blueprint, it isn’t.

DAB provides all the power of Microsoft Dynamics 365 at a price point that makes sense for Membership Associations. Although customisable, it is a truly out-of-the-box ready product.

If you’d to see the full power of DAB with no obligation, let us know.

Duane Rollins

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