The best way to track Social Media for business

It’s understood that being active on Social Media is important for businesses today. But, what is the best way to track Social Media for business? Find out below:

It’s no longer a debate whether a business should have a Social Media presence. Whether it’s Facebook, Twitter, LinkedIn, Instagram, Snapchat or whatever the latest new thing is, it’s pretty clear that Social Media is incredibly influential and massively important to be engaged in for a business in the later part of this decade.

However, there still is a lot of confusion about how to most effectively do that. Senior managers today may have started their careers before even e-mail was common. Instagram would have seemed like something out of a science fiction movie when they entered the workforce. So, it stands to reason that many companies are still struggling to figure the environment out.

It’s precisely for that reason that Social Engagement is a Dynamics 365 feature. Social Engagement gives you powerful social insights and puts social media at the fingertips of your sales teams, customer service agents, and everyone across your organization.

For more information on how to use Social Engagement you can click here. In the meantime, here are four reasons why it’s important to track Social Engagement.

1. Develop better relationships with your customers

By monitoring Social Media you will gain insight into the likes and dislikes of your customer base. That, in turn, will allow you to better understand what type of messaging they might be receptive to.

Better targeted marketing messaging means more sales. And that’s why we’re in business!  

2. Understanding pain points

Anyone who has spent even a little time on Social Media understands that one of the things that it is most commonly used for is for people to vent about what is frustrating them. From a business perspective this is valuable.

If you can better understand what pain points businesses are having, you can better understand how to develop and sell your products.  

3. Stop a little problem before it becomes big

By monitoring what your customers are saying about you on Social Media, you can identify areas that you may be struggling in. Although, it’s sometimes hard to hear negative things being said about your business, it is better to know if you are consistently being perceived as failing in a specific area.

By being open to hearing and engaging with dissatisfied customers, you can turn what might have become a 1-star Yelp review into a happy customer that is willing to recommend you to someone.

4. Create a more productive marketing team

Since Social Engagement is automated, it will greatly reduce the amount of time your marketing team has to spend wading through Social Media posts. Instead you will have a 360° view of your Social Engagement that is easy to understand, analyse and act on!

Social Engagement is just one of many features that makes Microsoft Dynamics 365 such a powerful platform.

Why not schedule a no obligation demo with one of our experts today to see how it can benefit you?

Duane Rollins

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